BEVERLY HILLS, Calif. (AP) — The PBS program "Masterpiece" is marking its 40th year in style.
"Masterpiece" executive producer Rebecca Eaton announced that a national corporate sponsor, a luxury cruise company, will be on board for the first time in more than six years. Viking River Cruises will contribute an unspecified amount to the PBS program starting in the final quarter of this year.
The program was funded since its 1971 debut by Exxon Mobil, which ended its support at the end of 2004. PBS has been funding "Masterpiece" and will continue to support it, Eaton said.